Lexus, 100 Thieves Collaborate In Online Gaming Content

Gaming is the Pulse of Las Vegas.

But there is another game in town. The Las Vegas community is also incredibly invested in the world of online gaming and content.

When it comes to online gaming, one brand stands above the rest – 100 Thieves. They are an online gaming lifestyle brand that are highly successful through their following on their YouTube and Twitch platforms.

This is why Lexus and 100 Thieves started a collaboration that will bring in the next generation of Lexus customers to our brand. Now, Lexus has been named the luxury automotive partner of 100 Thieves.

Through this collaboration, the 100 Thieves Content House will become the Lexus Content House. The collaboration will introduce the Lexus Lounge as a component of 100 Thieves’ highly successful content houses in online gaming.

Both brands will work together to successfully bridge premium lifestyle and gaming through resonating content developed by 100 Thieves’ very own YouTube and Twitch powerhouses, Valkyrae and Fuslie.

The sponsorship was announced during the 100 Thieves Content House episode “Trivia Gamer Car Challenge,” which features newly named Lexus ambassadors Valkyrae and Fuslie in the one-of-a-kind, custom Lexus Gamers’ IS vehicle.

What does this collaboration mean to us? They are investments into the future of Lexus. The world has changed where the focus on lifestyle is recognized through trends and engagements with the next generation of customers.

When you look at the new generation of Lexus owners, consider how they fuse their entrepreneurship and technology focus towards their work and social lives. One component is their involvement in online gaming. This is a community that brings everyone together across Las Vegas, including performers on and off the Strip and players on the Raiders and the Golden Knights.

That is why Lexus welcomes the new generation to our brand. Contact us at Lexus of Las Vegas to start your journey with us.