F Stands for Performance at Lexus
To achieve higher performance, there should never be any compromises.
In order to not compromise is to define what a performance luxury car is. Is it one where the engine, transmission and chassis matters the most? Or, is it in the design and enabling the wind to dictate adhesion to the ground, brake and engine cooling? Should be dictated by a driver-focused interior designed to engage with the road at all times.
It should be all of this – without compromise.
Ten years ago, Lexus set out to create a line of performance luxury cars that refused to compromise. It came with a letter: F.
In the spirit of the greatest example of performance without compromise – the LFA – is a lineup of three cars with a singular mission: To be the best performance vehicles in their respective classes.